Leigh Smith

Marketing, content & digital experience specialist.

I help brands grow through content, social strategy, and high-performing digital experiences. From filming global campaigns to optimising e-commerce journeys, I combine creative production with marketing strategy to drive measurable results.

Recent impact:

£400,000 saved by bringing content production in-house
Multi-channel campaigns across web, PPC, social & print
Global video production across Europe, Mexico and Australia

View my work

What I do

Marketing campaigns

Planning and delivering integrated campaigns across websites, social media, PPC and print, helping brands promote products, tell their story and engage their audiences.

Content production

Producing high-quality video, photography, UGC and creative assets designed for digital platforms, social media and marketing campaigns.

What I do

Website & eCommerce optimisation

Improving website performance and customer journeys through UX improvements, content optimisation and conversion rate optimisation. Platforms include Shopify, WordPress, Wix and Drupal.

Event & brand experience

Capturing live content and supporting brand activations, creating engaging storytelling from events and real-world experiences.

Proven impact

£400,000 cost saving

Delivered major budget efficiency in 2025 by bringing content creation and graphic design in-house rather than outsourcing to external agencies. This improved production speed, reduced marketing costs and allowed campaigns to launch more efficiently.

Global content campaigns

Produced travel and lifestyle content across multiple international locations including Mexico, Croatia and Bulgaria, supporting large-scale brand campaigns.

Campaign results included:

9.95 million video starts
56% brand recall
multi-platform digital and editorial coverage

Website & UX optimisation

Optimised websites across multiple CMS platforms by improving:

user journeys
content structure
conversion rate optimisation
page speed and performance
mobile optimisation

Brands I've worked with

Heidelberg Materials UK
One Stop Stores (Tesco Plc)
TUI (Former Thomson)
De Montfort University
De Montfort Students' Union
Vibrant Hummingbird
YouMi
EZEtrolley
K Bar Pro
Smiles by Gurms
Leicester Horror Con
Government Communications HQ
HMP Leicester
Art AI Festival
Manav Sadhna
Code Students
Regency Refurbishments
Storm's Journey